Engagement & Retention project | BlueBird Climate

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Engagement & Retention project | BlueBird Climate

🪽Bluebird Climate

Founded in 2021 by Jamie McCroskery, Anisha Gupta, and Dennis Lee, Bluebird Climate has developed an industry-leading software platform that offers on-demand Lifecycle Assessments, packaging waste & recyclability analysis, and consumer transparency tools for the CPG & consumer goods industry. To date, the company has supported more than 100 leading brands spanning beauty, personal care, wellness, and supplements, such as Krave Beauty, Ritual, Summer Fridays, Glow Recipe, ILIA, Dieux Skin, Experiment Beauty, Versed, and Doré, to develop and optimise 1000+ products leveraging its proprietary sustainability and supply chain datasets across carbon, waste, and recyclability dimensions.

NEW YORK, April 24, 2024 /PRNewswire/ -- rePurpose Global, the leading plastic action platform, announced today the acquisition of Bluebird Climate, a sustainability software company that helps consumer brands assess, improve, and transparently communicate the environmental performance of their products, ingredients, and packaging.

♻️Why BlueBird?

Last year, the world had marked the first ever 'Global Plastic Overshoot Day'. That was the date when the amount of plastic waste generated globally exceeded the world's capacity to manage it.

A whopping 220 million tonnes of plastic waste are set to be generated in 2024, visually that's almost:

🫸 wait, i asked ChatGPT for help:

While the consumers across the globe [like you and me] recognise plastic pollution and pressure Brand's to take action. [69% of consumers want businesses to communicate more about sustainability]

💌 Core Value Proposition [CVP]

"Get data driven sustainability insights of your product line"

So, Whether you're a seasoned pro or just getting started, Bluebird by rePurpose Global gives your brand tools to stay relevant amidst changing regulatory, retailer, and customer demands!

❓What does BlueBird * REALLLY * do? [Product Brief]

In simple terms: similar to how you have policybazzar to buy insurance, Zerodha to evaluate your investments and purchase new ones, colony aunties to investigate every step of your life and what you can do better, BlueBird Climate acts as an advisor to brands on their sustainability & packaging!

But nothing is ~~really~~ simple right? [HAHA]

Imagine [or maybe you already are] you are a B2C business,

Here are some very common pain points:

Pain points are a great Segway into key features that BlueBird solves for each bucket of problems:

For my non-climate friends: [let me- Explain Like I'm Five]

1. You know consumer's want

YOU to take action & responsibility, let's be real,

YOU pollute, YOU need to own your shit.

2. Hick's law takes over, there is so much you can do but hey, greenwashing claims are rising because consumers are smart & regulatory bodies are strict! you need to play it safe, but man, first mover advantage is a bandwagon we all want to jump on!

3. So rather than hiring 5 people: one to tell you what you're doing wrong, one to tell you how to fix it, one to actually fix it and one to tell you how to communicate it & one to hire all the above: you hire one person [yes, that's us!]

4. Bluebird let's you do the following:

a. Add your SKUs

[you can start with just one]

b. Add information around composition of product and supply chain

[where do you manufacture, where do you sell it, how does it go there]

c. we help you add this data, You see we can look at a product's image and guess majority of the information

[I know, packaging industry is not creative, it's same things different fonts]

d. once you add all the data, we tell you hey: this is how much you pollute

by carbon emissions, waste pollution and recyclability of your product

e. we make this data visual

[your pie charts, graphs etc!] [you see, you don't need an expert to do this, you could be a marketing manager or even the founder and still understand what's your products composition!]

f. now, take this visual data and show off! embed it on your website, add it on your socials.

g. Make long term plans, play around to understand how you can repackage your product [replace the PP bottle with Aluminium, compare the two like you could on Amazon and make your choice!]

h. Build new products, measure the pros & cons of different materials and their impact on the environment! like does a glass hand wash bottle really help? [you don't need an R&D team anymore, you can test first before you push resources into actual development!]

🔑 Key Features Summarised

Features	Natural Frequency	Activity defined on App	Experience CVP	Experience CVP
AI Product Component Detector	one-time	When a user imports an image on the app	Helps kickstart the process by predicting product composition data and enabling the dashboard and other tools to work!	High
Brand Dashboard	Monthly	When a user views the main brand dashboard	Acts as the key storehouse of information that highlights the brand's data	High
New Product Development	Monthly	When a user adds a new concept saved in the NPD feature	Provides insights on environmental impact and baseline comparison of every concept to make data driven decisions!	High
Marketing Widget	Monthly	When a user embeds the widget on website	Provides ability to educate consumer on how to recycle and showcase product's score with baselines of industry average.	Medium
Repackaging Evaluation	Bi-Annual	When a user creates at least one repackaging scenario	Provides ability to compare different repackaging options and make a data driven decisions with the help of insights on climate impact	High

👰 Engagement Framework

With platforms like BlueBird that aim to solve a dynamic problem, it made most sense to choose this Breadth framework, Since until you explore and go deeper in the ecosystem of offerings you experience the core value prop of "data driven sustainability insights of your product line"

Essentially, you discover the app to solve one problem either related to consumer comms, LCAs, baselines depending on your priority as a business. unfortunately, while these problems are big they aren't as recurring.

Until your business get's the bird's eye view of how sustainability starts from how you make your product until how you sell it to your consumers, it's difficult to retain customers and convert them into power users! [who also in return, help keep our inbound funnel active]

Untitled design (6).gif

^Something like this, as you zoom out of the problem with why you started, you discover the other features that address different pain points.

On a side note, for other frameworks,

Depth: while the time spent on the app is a key metric to study user intent, these could be misleading when a user is utilising a feature that has a higher natural frequency [such as New product development].

Frequency: serves as a good secondary engagement framework to track last logins and identify users inactive since 90 days.

🤔 Who really uses BlueBird? [ICP on company size]

	🦦 Otter 🦦	🐬 Dolphin 🐬
Company Size	Employees > 20 Revenue > 10M$	Employees 20-50 Revenue 10M$ - 25 M$
Product Distribution	Majority D2C website/socials + maybe present in a few boutique retailers	D2C + Some retailer presence
Location	US/UK/Australia	US/UK/Australia
Industry	BPC	BPC
Funding Raised	-	VC/Angel funding
Stage of Company	PMF	Early Stage
Brand Motive	New young brand, they want a core brand identity! They want their consumers to resonate with them and gain brand loyalty from day 1 : brand identity + revenue driven	Sees the opportunity for brand integration and responding to conscious consumers, but evaluates it with a clear ROI lense. Most of them also are driven by FOMO! Also see bluebird as a major value add from a legislation perspective. : brand identity + competitor pressure + revenue driven + legislation
Conversion Cycle	2-3 weeks Lower TTV	4-6 weeks higher TTV
What features do they like in the product?	Website Widget: most small sized brands are looking to acquire new customers, they love the ability to embed the widget and provide full transparency to the customer in their shopping experience! Product composition AI tool: don't have a lot of internal hygiene, or in-house experts in supply chain. they rely heavily on bluebird's algorithm & database.	Website Widget: they want to stand out from the competitors, they go an extra mile and teach their customers how to recycle their products! most such brands also have re-fill products. New Product Development: they want to grow and develop new products but have limited R&D budget! this enables them to not hire an expert for supply chain and solve this in-house! Repackaging tool: you snooze you loose attitude. clean beauty is a competitive space! they love this feature to continuously improve their product composition.
What's the frequency of use?	High Since they mostly look to integrate widgets on their website, they are more prone to use the tool for maintenance.	Low since LCAs, NPD and repack is not a recurring activity for a business.
What's the willingness to pay? Based on ACV	Medium	High

🤳User Segmentation [core/casual/power]

We are segmenting the customers based on the number of features they use, as casual, core and power. As more features utilised help experience the CVP better!

	Passion Project	Strategic Partner	BlueBird Champions
User Type	Casual	Core	Power
Brand Characteristics	Pre-launch New to beauty space	Name Brand Sold at major retailers	Recognisable in Clean Beauty
Brand Motive	start up/small business brand mirroring clean-beauty competition	Consumer expectations and legislation	Org or founder level passion for sustainability and transparency
Size	Otter	Dolphin	Otter/Dolphin
Frequency of Usage	Medium [Once a month]	Low [once in a quarter]	High [Bi-monthly]
Number of Features Used	1	2	2+
Subscription Level	Free	Paid	Paid
Valued Features	Marketing Widget	Product Development Baselining	Marketing Widget Product Development Baselining Repackaging
CVP Utilised	Low	High	High
Level of Engagement	Internal use, no intention to utilise externally. POC is packaging team. Difficult to establish cadence	Internal use, no intention to utilise externally. POC is packaging team. Difficult to establish cadence	Internal and external use, open to changes and new features. POC is sustainability or PD team. High level of AM engagement

What would an active user? for the case of BlueBird where every feature within the product solves for different JTBDs, an active user would be anyway who logged in the app to derive any data driven insights, since bluebird as a platform doesn't have a high natural frequency.

~ Here is how I would identify the active users for the different segmentation along with core actions taken by these active users on the platform!

Passion Project

Strategic Partner

BlueBird Champions

User Type

Casual

Core

Power

Active User Key metrics tracked

# ratio of Number of products added on app : number of widgets deployed on the website

[since I will only add widgets if I receive positive customer feedback]

#Last Login in past 60 days #NPD concept added every 90 days

[since natural frequency of the products they use is higher, repackaging & new product development is not recurring we would evaluate the last login]

#Last Login in past 60 days #NPD concept added every 90 days

# ratio of Number of products added on app : number of widgets deployed on the website

[power users are a mix of both]

🧡 Engagement Campaigns

Engagement Campaign	Hypothesis	Channel of Distribution	Persona/Type of User	Theme	Goal of the campaign	Target feature	Offer	Frequency and Timing	Pitch and Content	Success Metrics/Milestones
Campaign 1	Casual users are mostly from small-sized start-ups with low expertise in the packaging regulation space, we need to inform the user, make them aware about the problem. A webinar helps have a conversation at length especially if we invite a key speaker.	Marketing emails Social media announcement [LinkedIn, Instagram]	Casual	Make users learn about packaging regulations & laws, nudging them to use the NPD tool to create concepts!	Casual ➡️ Core	New Product Development	Free [in-house experts used, no cost to company]	Part of the Monthly webinar series!	Subject: Don’t Miss Out: Navigating the New Packaging Regulations 🚀 Hi [Name], Are you prepared for the upcoming changes in packaging regulations? 📦 Join us for an exclusive webinar, (for BlueBird users only) “Mastering Packaging Compliance: What You Need to Know,” where our experts will break down the latest regulations and what they mean for your business. In this webinar, you will learn: The latest updates in global and regional packaging regulations 🌍 How these changes will impact your operations 🏭 Best practices to stay compliant and avoid penalties ⚖️ Real-world examples and actionable strategies to adapt quickly 🛠️ 🗓️ Date: 10 September 🕒 Time: 11AM EST 💻 Platform: Zoom Why Attend? Whether you're a packaging professional, sustainability advocate, or brand manager, this webinar is designed to give you the tools and insights to stay ahead of the curve. Don’t let new regulations catch you off guard—equip yourself with the knowledge you need to navigate this evolving landscape! With love for the planet, Sanya	#NPD concepts created in 30 days of webinar #Last login of webinar attendees
Campaign 2	Core users are more strategic partners, they don't use Bluebird for consumer comms primarily because they have a set branding and aesthetic with in-house teams to output the data in a visual form of their liking. Make them aware about this feature!	Marketing Email In-app notification	Core	Make users adopt the marketing widget feature by awareness around the customisation & feature itself possible!	Core User ➡️ Power User	Marketing Widget	Free [in-house experts used, no cost to company]	#Recurring #Monthly update	#Marketing Email: Subject: Customise Your Marketing Widget to Showcase Your Sustainability Efforts 🌍 Hi [User’s Name], We’re excited to share a new feature on Bluebird Climate! You can now fully customise the marketing widget you embed on your product pages to communicate recyclability, waste reduction, and carbon impact. Here’s what you can do with the updated widget: Design Flexibility: Customise the widget’s design and visuals to match your brand’s unique style and aesthetic. Content Control: Choose to keep or remove specific sections based on what resonates most with your audience. Whether you want to focus on recyclability, waste reduction, or carbon impact—or highlight all three—you have the flexibility to decide. Why Use the Widget? Embedding this widget on your product pages allows you to easily share your sustainability story, build trust with customers, and differentiate your brand by highlighting your environmental efforts. 👉 [Get Started Now]: Log in to your Bluebird Climate account to customise your widget and make the most of this powerful marketing tool! If you have any questions or need assistance, our team is here to help. Looking forward to seeing how you leverage this feature to amplify your impact! With love for the planet, Sanya #In-app notification Banner: "Personalise your widget to tell your unique sustainability story" "Customise your sustainability widget to match your brand and amplify your impact!"	#marketing widgets deployed #ratio marketing widgets deployed : total products added on Bluebird #Last login 10 days after email outreach #clicks on in-app banner
Campaign 3	Power users are adopted to the widget, but customisation is a feature that will help solidify their commitment to using bluebird for external comms!	Marketing Email In-app notification	Power	Make users adopt the marketing widget customisation feature.	Power User ➡️ Power User	Marketing Widget	Free [in-house experts used, no cost to company]	#Recurring #Monthly update	#Marketing Email Subject: New Feature Alert: Customize Your Existing Sustainability Widget! 🌿 Hi [User’s Name], We’re excited to announce a new update for your sustainability widget on Bluebird Climate! Since you already have the widget live on your product pages, you can now take it a step further by fully customizing its design and content to fit your brand perfectly. What’s New? Personalize the Look: Adjust the widget’s colors, fonts, and visuals to seamlessly match your website’s branding. Content Flexibility: Choose which sections to display—whether you want to focus on recyclability, waste reduction, carbon impact, or a combination. You have the power to decide what resonates most with your audience! Why Customize? Customizing your widget allows you to enhance your brand’s message, improve customer trust, and better showcase your commitment to sustainability. 👉 [Customize Now]: Simply log in to your Bluebird Climate account and access the new customization options available for your widget. If you have any questions or need assistance, our team is here to help! Looking forward to seeing how you personalize your widget to further engage your customers! With love for the planet, Sanya #In-app notification Banner: "Your widget just got better! Customize it to match your brand now." "Make your widget truly yours with our new customization options!"	#marketing widgets deployed #ratio marketing widgets deployed : total products added on Bluebird #Last login 10 days after email outreach #clicks on in-app banner
Campaign 4	Casual users are usually on the free trial, while you can add unlimited products and use the widget, the paid version unlocks carbon and waste information.	Marketing Email In-app notification	Casual	Making users get a sneak-peak of the paid version and the ocean of insights they can unlock!	Casual ➡️ Core	Access to carbon and waste section	Free [in-house experts used, no cost to company]	#One-time	#Email Subject: Unlock Your 10-Day Free Trial to Carbon & Waste LCAs! 🌍 Hi [User's Name], We’re excited to offer you a 10-day free trial to explore our Carbon and Waste Life Cycle Assessments (LCAs) and establish your baseline! What’s Included in Your Free Trial: Comprehensive Carbon and Waste LCAs: Get detailed insights into your product’s carbon footprint and waste impact. Set Your Baseline: Measure your current impact and identify opportunities for improvement. Easy-to-Use Tools: Leverage user-friendly features to visualize and analyze your sustainability data. Why Take Advantage of This Free Trial? This is your chance to explore the full potential of our platform—risk-free! Understand your environmental impact better, make informed decisions, and take actionable steps toward sustainability. 👉 [Start Your Free Trial Now] and make the most of this opportunity! If you have any questions or need support, our team is here to help. Looking forward to helping you on your sustainability journey! With love for the planet, Sanya #In-app notification Banner: "10-Day Free Trial: Discover Carbon & Waste LCAs – Start Now!" "Get a Free 10-Day Access to Measure Your Impact – Click Here!"	#free trial access #free trial to upgrade after 10 days #last login 10 days after email outreach #clicks on in-app banner
Campaign 5	Casual users have a small team size of 1-10 people, this makes the data import a very difficult job! usually it's their founder who is the POC, they don't even keep a proper log of their product composition, Bluebird helps act like a directory and if there was an easier way to import data then even a non-export can adopt!	Marketing Email	Casual	Making users reduce the time taken to add product level information on bluebird, help them utilise the power of AI tools.	Casual ➡️ Core	AI Product Composition Detector	Free [in-house experts used, no cost to company]	#Recurring #Monthly update	Subject: Simplify Your Sustainability Journey with Bluebird! 🌱 Hi [User's Name], We know that for small teams like yours, importing data can feel like a daunting task—At Bluebird, we get it—many of our users don’t always have a complete log of their product composition, which makes the process even trickier. But don’t worry—we’ve got you covered! With Bluebird, we act like a smart directory for all your sustainability data, making it easy to store and access your product details. Plus, we’ve streamlined our data import process to be super user-friendly, so even if you’re not an expert, you can easily adopt it. Here’s how Bluebird makes it easy for you: Simple Data Import: Our new features let you quickly upload your data without any technical hassle. Easy Adoption: With step-by-step guidance, you’ll have everything set up in no time. All-in-One Directory: Bluebird helps you keep track of your product compositions and more in one centralized location. Ready to simplify your data management? 👉 [Get Started Now] Feel free to reach out if you have any questions or need a helping hand. We’re here to make your sustainability journey easier! With love for the planet, Sanya	#frequency of AI product composition used in 10 days after email sent
	All users are active at key trade shows in the US, especially INNOCOS, if we are able to captilize on the event attendance by hosting a happy hour after the last day in partnership with INNOCOS!	Marketing Email Social media announcement [LinkedIn, Instagram]	Casual/Core/Power	make users engage with other users in-person, alongside them we will also call some key potential users at INNOCOS we have identified!	General user engagement	All	Range of cost to company [based on past event data] = 4k-8k$	#one-time	Subject: Join Us for Happy Hour After INNOCOS! 🍹 Hi [User's Name], We’re excited to see you at INNOCOS in the US! As fellow attendees, we’d love to invite you to a relaxed and fun Happy Hour right after the event. Date: March 2025 Time: 8PM EST Location: Rocky's bar & grill This will be a great opportunity to unwind, connect with industry peers, and share insights from the day—all over some delicious drinks and bites! Please RVSP here! With love for the planet, Sanya	#registrants #attendees

🤙 Retention

🦅 Bird's eye view

Bluebird has experienced an 65% user retention rate in 2023.

The user retention curve flattens at Month 3, the main reason for this is because it takes anywhere between 30-90 days to add all your product SKUs [and of course get them reviewed for QA], once you have added the products the output for sustainability insights is immediate, so unless the user has explored other tools such as the widget, NPD, they wouldn't get any more value add from BlueBird and would take an export of the LCAs as a one-time app utilisation! [in simple terms, unless you are part of the ecosystem where you have discovered more tools, you wouldn't be engaged enough with the platform to retain as a user!]

🦠Microscopic View

Majority of the retained users, once grow deeper in the ecosystem it helps improve retention, some examples can be:

Deploy the "marketing widget" on their website, it does the following:

a) Holds the brand accountable for transparency with customers [this also means, if i remove the deployed widget, my consumers will question me]

b) ensures TOMA for Bluebird since now the data driven sustainability insights [my CVP] is part of my brand comms :)

Create concepts in "New Product Development" it does the following to help retention:

a) the ability to create concepts and compare product compositions helps reduce the TTV Bluebird for the user

Carbon & Waste benchmarking [Lifecycle assessment] it does the following to help retention:

a) in an NPS survey over 96% of the users answers for "most loved" as this feature

b) this is key to explore other features, since without benchmarking it's difficult to deploy new products or do consumer comms [might be called greenwashing!]

🔔Churn:

Voluntary reasons

Bluebird champion left the company
Widget isn't customisable
My product is below average in baseline
I want to access a manufacture/supplier database, [which they might get, if they hire a consultant]
Adding data was too painful!

Involuntary reasons

Business shut down
Business is not prioritising sustainability
Anti- greenwashing laws pushback
Business just stopped paying [unresponsive, even we don't know the why]

Negative Actions identified

NPS results
Last login more than 3 months ago
Removed widget from the website
LCAs not updated twice a year
Less than 2 users for a brand after 3 months of onboarding

☄️ Resurrection Campaign

When users at bluebird churn or fall in the about-to-churn [at risk] category, they still have access to the tool! The main aim of these campaigns is to nudge the user to use the app again and commit a core action to help them experience the core value prop again!

Resurrection Campaign	Hypothesis	Channel of Distribution	Persona/Type of User	Goal	Target feature	Offer	Frequency and Timing	Pitch and Content	Success Metrics/Milestones
Campaign 1	Core users usually have a JTBD of regulations around packaging and manufacturing. A key pain point expressed by core clients that churned [as taken from our AM team] is the lack of not knowing the suppliers/manufacturers who can help them improve their LCA & follow existing regulations. Since the contracts auto-renew annually we still have the time to get the churn back!	Marketing Email	Core/Power	Make core users experience the core value prop.	Add users	Free manufacturer and supplier cheat sheet	One-time	Subject: Unlock Your Free Guide to Top Manufacturers and Suppliers! 🌍 Hi [User's Name], We’re excited to offer you an exclusive free guide created by our in-house experts, packed with valuable insights on the best manufacturers and suppliers for sustainable practices. What’s Inside the Guide? A curated list of trusted manufacturers and suppliers Tips on building strong partnerships to enhance sustainability 👉 [click here] to access your free guide! Feel free to reach out if you have any questions. We’re here to help! With love for the planet, Sanya	#guide downloads # increase in number of users per brand
Campaign 2	Core users are more strategic partners, they don't use Bluebird for consumer comms primarily because they have a set branding and aesthetic with in-house teams to output the data in a visual form of their liking. Make them aware about bluebirds capabilities! It's key core users engage in features with higher natural frequency [move from bi-annual to monthly/quarterly] Since the contracts auto-renew annually we still have the time to get the churn back!	Marketing Email	Core	Make core users use the features with a higher natural frequency [move from bi-annual to quarterly/monthly]	Marketing Widget	Customise the marketing widget	Recurring	#Marketing Email: Subject: Customise Your Marketing Widget to Showcase Your Sustainability Efforts 🌍 Hi [User’s Name], We’re excited to share a new feature on Bluebird Climate! You can now fully customise the marketing widget you embed on your product pages to communicate recyclability, waste reduction, and carbon impact. Here’s what you can do with the updated widget: Design Flexibility: Customise the widget’s design and visuals to match your brand’s unique style and aesthetic. Content Control: Choose to keep or remove specific sections based on what resonates most with your audience. Whether you want to focus on recyclability, waste reduction, or carbon impact—or highlight all three—you have the flexibility to decide. Why Use the Widget? Embedding this widget on your product pages allows you to easily share your sustainability story, build trust with customers, and differentiate your brand by highlighting your environmental efforts. 👉 [Get Started Now]: Log in to your Bluebird Climate account to customise your widget and make the most of this powerful marketing tool! If you have any questions or need assistance, our team is here to help. Looking forward to seeing how you leverage this feature to amplify your impact! With love for the planet, Sanya #In-app notification Banner: "Personalise your widget to tell your unique sustainability story" "Customise your sustainability widget to match your brand and amplify your impact!"	#marketing widgets deployed #ratio marketing widgets deployed : total products added on Bluebird #Last login 10 days after email outreach #clicks on in-app banner
Campaign 3	Power users sometimes need a nudge, with more live examples of how bluebird sustainability insights can be used in various ways for consumer comms [beyond the widget!] we don't want to be too sale-sy but rather nudge them to help keep the engagement constant	Marketing Email	Power	make power users recognise the ability for consumer comms beyond the widget. More importantly, how bluebird also serves as a core source of data.	Marketing Widget LCAs	Inform your consumers with robust comms!	Recurring [send especially during environmental days such as plastic-free July, sustainability September; for various campaigns!]	Subject: Unlock Your Free Marketing Guide: Drive Consumer Engagement with Sustainability Insights! 🌿 Hi [User's Name], We’re excited to offer you an exclusive free marketing guide filled with live client examples and case studies on using data-driven sustainability insights from Bluebird to enhance consumer communications across various channels. What's Inside the Guide? Real-World Case Studies: See how leading brands are leveraging sustainability insights to drive consumer engagement. Creative Strategies: Discover innovative ways to use data about your products—such as carbon footprint, recyclability, and waste reduction—for impactful consumer communications. Channel-Specific Tactics: Learn best practices for integrating sustainability insights into your marketing efforts across social media, email campaigns, product packaging, and more. Why Use This Guide? With consumers increasingly prioritizing sustainability, this guide will help you communicate your products’ environmental impact in a way that resonates with your audience, builds trust, and drives sales. 👉 [Get Your Free Marketing Guide Now] With love for the planet Sanya	#guide downloads #views on LCA reports in-app #mention on social media
Campaign 4	Power and Core users usually have a very high number of SKUs, using other features can be easy to detect the product composition but for them the pain point is the data already exists in their directory! they need an easier way to import this onto bluebird. [they don't work on estimates like casual users, they are afraid of anti-greenwashing laws], this can additionally be planned to go out 2 months before annual LCA updation!	Marketing Email	Core/Power	Making users reduce the time taken to add product level information on bluebird with the help of PDT [product dev template]	PDT	One simple import to add all product information + serves as a gentle reminder to update LCAs every year!	Recurring [2 months before annual LCA updation exercise every brand has to take!]	Subject: Simplify Your Data Entry with Our Easy Product Dev Template! 🚀 Hi [User's Name], We know how time-consuming it can be to add all your SKUs one by one. That's why we’re excited to introduce our new Product Development Template—a simple Google Sheet designed to make data entry easier and faster! Here’s How It Works: Fill Out the Google Sheet: Use our pre-formatted template to add all your data in one place. We’ll Handle the Import: Once the sheet is complete, simply send it to us, and we’ll import the data directly into the app for you! This process reduces the time needed to add your SKUs by over 50%, letting you focus more on your business and less on data entry! Ready to Get Started? 👉 [Download the Template Now] If you have any questions or need further assistance, feel free to reach out. We're here to help make this process as smooth as possible! Looking forward to helping you streamline your data entry! With love for the planet, Sanya	#template downloads #import requests received
Campaign 5	Casual users have a small team size of 1-10 people, this makes the data import a very difficult job! usually it's their founder who is the POC, they don't even keep a proper log of their product composition, Bluebird helps act like a directory and if there was an easier way to import data then even a non-export can adopt!	Marketing Email	Casual	Making users reduce the time taken to add product level information on bluebird, help them utilise the power of AI tools.	AI Product Composition Detector	Free [in-house experts used, no cost to company]	#Recurring #Monthly update	Subject: Simplify Your Sustainability Journey with Bluebird! 🌱 Hi [User's Name], We know that for small teams like yours, importing data can feel like a daunting task—At Bluebird, we get it—many of our users don’t always have a complete log of their product composition, which makes the process even trickier. But don’t worry—we’ve got you covered! With Bluebird, we act like a smart directory for all your sustainability data, making it easy to store and access your product details. Plus, we’ve streamlined our data import process to be super user-friendly, so even if you’re not an expert, you can easily adopt it. Here’s how Bluebird makes it easy for you: Simple Data Import: Our new features let you quickly upload your data without any technical hassle. Easy Adoption: With step-by-step guidance, you’ll have everything set up in no time. All-in-One Directory: Bluebird helps you keep track of your product compositions and more in one centralised location. Ready to simplify your data management? 👉 [Get Started Now] Feel free to reach out if you have any questions or need a helping hand. We’re here to make your sustainability journey easier! With love for the planet, Sanya	#frequency of AI product composition used in 10 days after email sent